Vortices Design, Inc. Idahos premier internet development company

A Successful Marketing Campaign is Within Your Grasp

"Put your company's best face forward"

Moxie Java
Project: Identity promotions
Lead: Linda Mallory

Moxie Java is a regional chain of espresso shops. They were looking for a fresh and memorable identity. They also wanted a promotion to increase coffee sales during the warm weather months.

Task:
  1. Strengthen their identify without sacrificing the logo equity they had already established.
  2. Create a summer drink promotion.
Results: We created a strong branding package that incorporated their existing logo and icons, using eye-catching color. We then developed the "Big Chill" iced drink promotion. Response to the promotion increased sales by 25% over the prior year.

Inland Valley
Project: New product launch
Lead: Linda Mallory

Inland Valley is a national brand of specialty French fries sold in the frozen section of grocery stores across the country.

Task: Curley QQQ Fries were selling well with foodservice customers. The manufacturer wanted to launch the new product into grocery stores.

Results: We created a national introduction that included broker, trade and consumer pieces. The fun, child-oriented campaign included trade promotions, FSI couponing and television advertising.

Fund Raisers, Ltd.
Project: Web site and E-marketing
Lead: Linda Mallory

Fund Raisers, Ltd. supplies engraved bricks and tiles for fundraising projects nationwide. Their web site was not generating any new business.

Task: Update a cluttered and poorly designed web site, adding functionality to reduce internal costs. Then devise a plan to drive traffic to the new site.

Results: We created an attractive and highly functional new site that included a way for visitors to 'engrave' a variety of brick and tile samples on-line. We then created flash e-mail marketing messages to targeted audience group. They received response rates over 10% from their first e-mailing.

George Fox University
Project: Brand Recognition
Lead: Linda Mallory

George Fox University is a regional liberal arts school with learning centers throughout the northwest United States.

Task: The Boise Center wanted an upscale design for their new master's degree catalogue. The new catalogue needed to conform to their graphics standards.

Results: A winning new design was produced that captures the dignity and stature that their program deserves. The new photographs taken for this project are used throughout the northwest.

The Network Group
Project: Strategic Marketing Plan
Lead: Linda Mallory

The Network Group provides clients with 2nd level technical support for multi-platform network print solutions.

Task: This company had retained a new marketing director and needed a strategic marketing plan with a cohesive plan of action.

Results: Working with the new marketing director, we created a strong product, sales and promotional strategy. Action steps and detailed tactics were written to guide their internal team.

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