The Idaho-E. Oregon Onion Promotion Committee is a cooperative marketing association of onion growers and packers. As the premier onion growing region in the country, they produce nearly 50% of the country's Spanish onions.

TASK

After many years of decreasing sales, the Committee requested that we research perceptions surroundings their brand and offer recommendations for improving their market share.

RESULTS

We conducted a national survey of their customer categories and identified key elements that impacted their brand. Changes were successfully implemented to strengthen their brand and position with buyers on a national scale.