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| Client: Inland Valley Project: New product launch Project lead: Linda Mallory |
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Inland Valley is a national brand of specialty French fries sold in the frozen section of grocery stores across the country. TASK Curley QQQ Fries were selling well with foodservice customers. The manufacturer wanted to launch the new product into grocery stores. |
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RESULTS We created a national introduction that included broker, trade and consumer pieces. The fun, child-oriented campaign included trade promotions, FSI couponing and television advertising. |
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