Client: Moxie Java Project: Identity promotions Project lead: Linda Mallory
Moxie Java is a regional chain
of espresso shops. They were looking for a fresh and memorable identity.
They also wanted a promotion to ncrease coffee sales during the warm
weather months.
TASK
Strengthen their identify without sacrificing the logo equity they had already established.
Create a summer drink promotion.
RESULTS
We created a strong branding package that incorporated their
existing logo and icons, using eye-catching color. We then developed the
"Big Chill" iced drink promotion. Response to the promotion increased
sales by 25% over the prior year.